MICHAL HALPERIN BEN ZVI
AgeTech Product Insights
Projects
Dive into an exciting journey through the world of tech innovation, where our cutting-edge projects have lifted top companies to new levels. Experience firsthand the impact of user-focused design as we enhance usability, drive engagement, and elevate conversion rates among older users.
Unlocking Digital Health Potential for Older Users
The Challenge: Medisafe, a leading digital health platform, sought to improve medication adherence and overall user experience for their aging user base.
Our Approach: We conducted a comprehensive evaluation of the platform, focusing on user experience, accessibility, and engagement. Specifically, we delved into the MedFriend feature, a personalized medication reminder system.
Key Interventions:
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User-Centered Design: By understanding the unique needs and behaviors of older adults, we tailored the MedFriend feature to provide a more intuitive and engaging experience.
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A/B Testing: We employed A/B testing to optimize the design of the MedFriend invitation, increasing user adoption and adherence.
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Data-Driven Insights: We analyzed user data to identify opportunities for improvement and refine the overall user experience.
Results: Our strategic approach led to:
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Increased User Engagement: Enhanced user interaction with the MedFriend feature.
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Improved Medication Adherence: Higher rates of medication adherence among older users.
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Positive User Experience: A more intuitive and satisfying user experience.
By prioritizing age-inclusive design, we helped Medisafe empower older adults to take control of their health and well-being.
Elevating Engagement for Simply Piano's 50+ User Base
Challenge: Simply Piano aimed to increase user engagement and conversion rates among its older adult users (50+).
Our Approach: Leading the user research efforts and helped shape the product interventions. Key activities included:
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User Research: Conducted in-depth user interviews and usability tests to understand the needs, behaviors, and pain points of older adult users.
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User Journey Mapping: Mapped out the user journey to identify opportunities for improvement, particularly in the onboarding and early learning stages.
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Design Recommendations: Provided specific design recommendations, including:
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Simplifying the user interface
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Tailoring the learning pace to the needs of older learners
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Enhancing the visual clarity and readability of the app
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Results: By implementing these recommendations, Simply Piano was able to:​
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Improve conversion rates
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Implementing successful intervention to younger segments.
This case study demonstrates the power of user-centered design in creating inclusive and engaging digital experiences for all users.
Moovit implementing Inclusive approach Project: Enhancing Ride Planning for Older Adults and People with Cognitive Disabilities
Working on behalf of the Joint Distribution Committee (JDC), I spearheaded a transformative project for Moovit, aiming to implement an inclusive approach and tailor its services to the unique needs of older adults and individuals with cognitive disabilities. The endeavor was fueled by the mission to increase public transportation usage among individuals with disabilities in Israel.
Project Goals:
User Evaluation: Conducted a comprehensive evaluation, identifying pain points through focus groups and in-depth analysis of the mental models of older users and those with cognitive impairments.
While 11.7% of Moovit users in Israel are 65+, with 1.8% having a registered disability according to the Ministry of Transportation. Challenges Identified which highlighted significant challenges for individuals with cognitive impairments, especially in ride planning, waiting times, and data representation.
Research Focus:
Mental Models: Explored the mental models of older users and those with cognitive impairments concerning ride planning, emphasizing their desire for autonomy and the challenges they face in making decisions.
Confidence Building: Recognized the pivotal role of confidence in their desire to use public transportation independently, with insights into their reliance on external factors for reassurance.
Key Findings:
Decision-Making Dynamics: Discovered that decisions for people with cognitive disabilities are often made by staff or family members, and once a decision is made, there is a fixation with limited flexibility.
Reassurance for Confidence: Emphasized the importance of reassurance in increasing confidence, leading to the proposal of features like saving future rides, sharing suggested routes, and receiving status notifications.
Comfortable Journey Mode: Introduced a journey mode tailored for comfort, avoiding long walks and complex transfers, aligning with the preferences of older adults.
Voice Interaction: Implemented voice search and live navigation to enhance accessibility for users with cognitive disabilities.
Project Impact:
This project not only addressed specific pain points in Moovit's UX for older adults and those with cognitive disabilities but also set the stage for inclusive design principles that resonate with a broader user base. The proposed features aim to not just improve functionality but also foster a sense of autonomy and confidence in public transportation use.